Experiential & Display
This work explores how brands come to life beyond the screen. Through experiential installations and in-store displays, I design stories that invite people to interact, discover, and engage, turning everyday spaces into memorable brand experiences.
Cree Lighting
Problem:
Cree Lighting needed a way to introduce Lowe’s store managers to its newest lighting innovations during a national managers meeting. Each brand had only a 10-minute window to capture attention, educate attendees, and leave a memorable impression. The experience needed to communicate product benefits quickly while standing out in a busy environment filled with competing displays.
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Approach:
Our team designed an interactive experiential display that allowed store managers to engage directly with Cree Lighting technology. The centerpiece was a larger-than-life light bulb installation connected to a nearby wall switch. With each flip of the switch, the bulb changed color temperature—demonstrating how Cree’s Switchable White bulbs allow users to easily adjust lighting throughout the day.
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To reinforce key brand messages, the display also featured supporting stations highlighting White Filament aesthetic bulbs and Cree Lighting’s replacement guarantee. I developed the messaging for these displays to ensure the information was clear, concise, and easy to absorb within the short interaction window. The content focused on communicating innovative features in a way that retail managers could quickly understand and later share with customers.
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Solution:
The installation transformed a short product presentation into a hands-on brand experience. Store managers could physically interact with the display, instantly seeing the difference between color temperatures and understanding the flexibility of Cree’s Switchable White technology. Supporting displays reinforced the brand story while remaining quick to read and visually engaging.
The result was an experience that delivered education, entertainment, and product clarity in under ten minutes, helping Lowe’s store leaders better understand Cree Lighting innovations and how to communicate their benefits on the sales floor.
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Feit Electric
Problem:
Feit Electric needed an in-aisle retail display that could demonstrate the benefits of smart lighting in a way customers could quickly understand while shopping. Features like tunable white and color-changing light are powerful, but difficult to communicate through packaging alone. The challenge was to create a display that could educate customers, showcase multiple products, and encourage interaction—all within a simple, self-guided experience.
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Approach:
Our team designed an interactive smart home display that allowed shoppers to experience how lighting can transform everyday spaces. The display was organized into rooms of a home, placing Feit Electric smart products within environments where they naturally belong, such as living rooms and kitchens. This contextual approach helped customers visualize how each product could fit into their own homes.
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To encourage interaction, we built a four-button interface that allowed shoppers to instantly test lighting scenes. Each button demonstrated a different lighting use case—from tunable white lighting that supports daily routines to color-changing scenes designed for entertainment and special occasions.
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I developed the content structure and messaging strategy for the display, organizing information so shoppers could quickly understand the benefits while standing in the aisle. The copy focused on guiding customers to test the lighting themselves and discover how smart lighting can influence the mood and functionality of their home.
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Solution:
The final display transformed a typical retail aisle into a hands-on smart home experience. Customers could see products placed in realistic home environments and interact with lighting scenes using simple controls. The clear content hierarchy and intuitive interaction design made it easy for shoppers to understand the value of tunable white and color-changing lighting within seconds.
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By combining environmental storytelling, interactive controls, and concise educational messaging, the display helped bridge the gap between product features and real-life benefits—making smart lighting easier to understand and more compelling to purchase.